Unlike traditional co-op management providers that focus primarily on submitting claims, We Help Dealers manages the entire co-op process—from identifying available funds to forecasting opportunities, reviewing existing claims, submitting manual claims, and reconciling remaining balances. Using a proven five-step process...
Rather than relying on a one-size-fits-all formula, We Help Dealers builds its strategies around three key elements: OEM programs, co-op funding and compliance, dealership-specific operations.
By combining these elements, each strategy reflects the dealership's individual circumstances, creating a customized approach that competitors cannot easily replicate.
We Help Dealers is adding another trade — wholesale vehicle acquisition — to its offerings.
The company has launched a comprehensive inventory sourcing service, designed to boost dealer efficiency and productivity by handling the necessary research, based on individual dealer preferences.
We Help Dealers is expanding its footprint with a new satellite office in Lansing, Michigan, bringing its dealership marketing, operational expertise, and franchise/OEM support closer to the clients and advertising agencies asking for more local service.
The expansion reflects growing demand for accessible, hands-on support and reinforces the company’s commitment ...

Excerpt from the episode:
Tina Novoa, Director of Operations at We Help Dealers, says it’s not unusual to find ~$30,000 sitting unused because stores are planning against balances that can lag by six to eight weeks.
A co-op expense can go from 100% eligible to 50% midstream. Tina Novoa, Director of Operations at We Help Dealers, says OEM reimbursement rules can change inside the same quarter, leaving dealers exposed if they spend based on an old program guide. Preapproval is becoming the safest way to lock in eligibility.
WE GOTTA MAKE SURE YOU'RE REAL
and consent to sharing your interests.